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Director of Demand Generation

Endor Labs

Endor Labs

Sales & Business Development
Posted 6+ months ago

Who’s Endor Labs?

Endor Labs is a well-funded startup in the cybersecurity and developer productivity space. The company was founded by Varun Badwhar and Dimitri Stiliadis, both of whom created category-defining companies which resulted in successful exits and billions of dollars in market cap. The founding team includes senior engineers from Uber, Meta, Amazon, Cisco, Salesforce, Splunk, and F5.

Endor Labs is tackling emerging challenges in the supply chain security space. We help organizations prioritize impactful risks across their software supply chain, without compromising the productivity of engineers.

Demand Generation at Endor Labs

We believe marketing is foundational to the success of a startup. And demand generation is foundational to marketing. And if we’re being honest, this is a crowded and competitive market, so we need creative, passionate people to help us cut through the noise. We have the top talent in this space building a cutting edge product, but what good is that if no one knows about it?

The demand generation manager at Endor Labs will help build and own our demand generation funnel, which includes digital, events, and campaigns.

Things you’ll do:

  • Create nurture campaigns to make sure our free and paid users have an amazing experience with us and understand the value of Endor Labs
  • Run organic and paid campaigns designed to drive awareness and demand
  • Work with the sales team on targeted ABM campaigns
  • Work with our events marketer (who will be reporting to you) on creating amazing experiences at events, both virtual and in-person.
  • Collaborate with the team how to best reuse and distribute content
  • Own HubSpot and regularly report on spend and acquisition metrics
  • Manage all digital advertising campaigns
  • Monitor lead flow and conversion rates against targets and marketing investment

Things you’ll need:

  • Experience working in B2B SaaS marketing (AppSec, DevOps, or CloudSec - a plus!)
  • Experience with marketing automation and CRM systems like HubSpot and Salesforce (specifically HubSpot and Salesforce - plus!)
  • Great organizational skills - do you get excited when a spreadsheet or Asana boards look great?
  • Great people skills - getting things done will require open and honest communication
  • Experience running paid social and search
  • A borderline obsessive attention to detail
  • Deep familiarity with the B2B sales process and pipeline management
  • Ability to travel internationally

Benefits

  • Competitive salary
  • Top tier benefits
  • 401(k)
  • Remote work
  • Dog friendly office