Description

• Growing 100% year-over-year
• Our AI product (HOAi) went from $0 to millions in months
• Backed by Cove Hill Partners and JMI Private Equity
• 6M+ doors on our platform, displacing legacy systems

• Strategic Leadership: Drive high-level initiatives including suite-level positioning & messaging, pricing & packaging strategy, competitive intelligence, win/loss analysis, and market research
• Tactical Execution: Lead product/feature/integration launches with precision, focusing on adoption, expansion, and revenue growth
• Subject Matter Expertise: Become the go-to expert on products, providing guidance throughout the organization on both macro strategic questions and micro tactical details
• Cross-Functional Partnership: Establish strong collaborative relationships with Product Management, Customer Experience, and Go-to-Market teams to ensure alignment and execution excellence
• Portfolio Coverage: Provide comprehensive marketing support across HOAi's growing suite of product offerings

• Shared responsibility with Product to meet/exceed product adoption and expansion targets
• Timely execution and delivery of GTM efforts and product launches
• Sales enablement effectiveness (measured through GTM feedback and utilization of materials)
• Contribution to improved win rates and revenue growth
• Quality and impact of competitive intelligence and market positioning

• Develop compelling positioning and messaging that differentiates HOAi's products and clearly articulates customer value and ROI
• Maintain comprehensive competitive intelligence including battlecards, objection handling, and tracking market narratives
• Lead market research initiatives to identify opportunities and validate product-market fit
• Contribute to pricing and packaging strategy decisions

• Partner with Product Management to plan and execute successful product launches with clear adoption and growth targets
• Create and maintain product launch playbooks and GTM frameworks
• Drive product adoption campaigns and expansion initiatives across the customer base, while coordinating cross-functional launch activities and communications

• Maintain deep understanding of product roadmap to effectively enable sales without misaligning expectations
• Create customer-facing and sales content including presentations, data sheets, battlecards, website copy, case studies, and blog posts
• Develop buyer persona profiles and connect customer success stories to prospects in targeted, relevant ways
• Work with marketing team members and creative agencies to create modern digital media including Consensus, video demos and interactive content

• Leverage data and analytics to inform marketing decisions and measure campaign effectiveness
• Design and analyze A/B tests with velocity to continuously improve messaging and conversion
• Track and report on key product marketing metrics and KPIs

Requirements

• 3-5+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market
• Experience in SaaS software, particularly complex platforms with a suite of products that require the ability to get smart quickly
• Experience with fintech or proptech desirable, but not required
• Exemplary messaging and visual storytelling abilities with a keen design eye.
• Proficiency in written communication with superior editorial skills.
• Strong verbal communication and presentation skills with the ability to persuade and sell ideas.
• Ability to communicate and collaborate cross-functionally.
• Ability to flourish in a fast-paced, high-growth work environment, learn quickly, and comfort with ambiguity.
• An early adopter who's eager to evaluate new tools and methods to become more effective (e.g., Clay)
• Interested in monitoring industry and technology trends to uncover novel approaches to challenges.

• Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow.
• Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together.
• Accountability Starts with Me: Notices problems and takes personal action to solve them.
• Unwavering Commitment to Customer Experience: Regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes.
• Innovate Boldly: We challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success.

• Our eNPS is +68! (Google it, that is great).
• Benefits: Medical, Dental, and Vision kick in day one.
• Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
• 401K with Company Match.
• Remote Flexible - come to the office when needed.
• Great parental leave benefits.
• Named on Inc 5000 list of America’s Fastest Growing Private Companies.
• Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.
• Winner of Coastal Entrepreneur Award, Technology Category.
• Active employee-led Culture Committee.
• Ongoing industry and professional development trainings available to all employees.
• Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community.
• We’re playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We’re building something cool and people like it here.